The country’s first performance-based influencer marketing platform, DRIM Global
DRIM is India’s 1st & only performance based influencer marketing startup that offers end to end management to D2C brands and has over 250k influencers, 200 brands, and nearly 2000 influencer talent managers and develops campaign strategies to help brands like Domino’s Pizza, McDonald’s, Swiggy, Amazon, Snapdeal, and others. Ms. Ms Yulia Aslamova, Head of Asia, DRIM shares more insights on the same.
- Give us an overview of DRIM and its journey so far?
In 2019, upon organizing one of the biggest Indian digital marketing conferences for 2000 professionals and 50 international experts, I came to the realization that recommendation is a key driving force for sales in the country. And if this recommendation comes from a subject matter expert- it’s even better! India ran on communities & recommendations, and at that moment I had my eureka moment.
Micro bloggers and social media influencers can prove to be scalable performance marketing channels.
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