EXECUTIVE PARTNERSHIP 2018
PROFILING
- Interview with partner
- Target group/market share/market approach/ cases
- Marketing strategy–year plan incl. activities
PARTNERSHIP DISCOUNT
- Discount on participation of the Executive Program during the conference of € 1.000 per event.
- FormerDynamicsHUB partner: one-off loyalitydiscount: € 2.250
MARKETING
- Showcase partner on website
- Weekly publication website Executive Community
- Press Release
- Blogs
- Research or whitepaper
- Monthly publication of an article or event in newsletter
- Exclusive company mailing
- 4 mailings per year
GAMIFICATION INCENTIVES
- Grade 8+ (or equivalent when US metrics apply) on Customer Experience survey –discount of € 500 per event.
- Most readarticleson website – € 1.000-discount on partnership 2019
ADDITIONAL BENEFITS
Events
<h4 >Roundtable</h4>
<ul>
<li> Primairy goal –Sharing knowledge / showcase customer case </li>
<li> Roundtable is moderated by partner or executivecommunity </li>
<li> Duration: 90 minutes, optional lunch or dinner </li>
<li> Participants are motivated to participate actively in the conversation and are qualifiedbeforehand </li>
<li>Stand aloneevent, incl. marketing activities</li>
</ul>
<ul>
<li> Primairy goal –Sharing knowledge / showcase customer case </li>
<li> Roundtable is moderated by partner or executivecommunity </li>
<li> Duration: 90 minutes, optional lunch or dinner </li>
<li> Participants are motivated to participate actively in the conversation and are qualifiedbeforehand </li>
<li>Stand aloneevent, incl. marketing activities</li>
</ul>
<h4 >Presentation</h4>
<ul>
<li> Primary goal –knowledge exchange / best practice</li>
<li> Presentation is given by partner or customer </li>
<li> Duration: 60 minutes </li>
<li> Speaker is an expert and shares his/her expertise with the participants </li>
<li>Stand alone event, incl. marketing activities</li>
</ul>
<ul>
<li> Primary goal –knowledge exchange / best practice</li>
<li> Presentation is given by partner or customer </li>
<li> Duration: 60 minutes </li>
<li> Speaker is an expert and shares his/her expertise with the participants </li>
<li>Stand alone event, incl. marketing activities</li>
</ul>
<h4>Masterclass</h4>
<ul>
<li> Primary goal –knowledge exchange / leadership </li>
<li> Presentation is given by renowned expert </li>
<li> Duration: 90 -120 minutes </li>
<li> Speaker is a renowned expert of a specific discipline and shares this expertise with the participants </li>
<li>White paper, report or e-Book is could be sent after the Masterclass</li>
<li>Stand alone event, incl. marketing activities</li>
</ul>
<ul>
<li> Primary goal –knowledge exchange / leadership </li>
<li> Presentation is given by renowned expert </li>
<li> Duration: 90 -120 minutes </li>
<li> Speaker is a renowned expert of a specific discipline and shares this expertise with the participants </li>
<li>White paper, report or e-Book is could be sent after the Masterclass</li>
<li>Stand alone event, incl. marketing activities</li>
</ul>
BENEFITS PARTNER
- Community driven business development, influencing and market awareness
- Independent non-profit executive thought leader platform
- Engage with executives in a non sales driven environment
- Opportunity to gather intelligence and engage in meaningful interactions
- Community and content driven value creation for both existing customers and prospects
- Opportunity to interact with and align BDM/TDM
- Engage in both 1 on 1, and 1 to many sessions with customers and prospects
- Peace of mind regarding activity, event, logistics and content management
- Focus on core business and establish and claim thought leadership in the community
COMMITMENT CRANIUMCONNECT
- Full ownership of programming and activities
- Community management
- Content management and messaging target audience
- (Event) management for activities
- Engagement and demand generation target audience
- Marketing and campaign management
- Social content and engagement