IPM India Wholesale Trading Private Ltd. launches its global campaign #MakeHistory; further strengthening its Employer Brand

IPM India Wholesale Trading Private Limited (IPM India), a country affiliate of Philip Morris International Inc. (PMI), further strengthened its Employer Brand with the launch of PMI’s global campaign #MakeHistory – reinforcing the organisation’s commitment towards transformation – inside, out. Enthused by a 360 approach towards focused talent engagement, the campaign will address aspects like inviting superlative, suitable candidates; bridging ‘talent skill’ gaps; retaining meritorious employees and addressing its gender and diversity balance. The campaign revolves around four pillars including – revolutionary change, shape the future, stronger together and endless experiences. The pillars echo the company’s ideologies to create a milieu of opportunities for current and impending talent.

Alexander Reisch, Managing Director, IPM India said, “We are pleased to launch the #MakeHistory campaign to mark a new beginning at IPM India. The new employer brand proposition will support our goal of being a fulfilling workplace for existing and prospective top talent.

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